SA.gov Dashboard

A Federal Student Aid Product

SA.gov Dashboard

A Federal Student Aid Product

SA.gov Dashboard

A Federal Student Aid Product

The home page for authenticated StudentAid.gov users. Serves as a springboard for all things federal student aid, including forgiveness, payments and more, for over 40 million people.

Lead UI/UX Design

Brainstorming / Facilitation

UX Research

Under Non-Disclosure Agreement

Details might be vague to protect client info.

Under Non-Disclosure Agreement

Details might be vague to protect client info.

Under Non-Disclosure Agreement

Details might be vague to protect client info.

Overview

StudentAid.gov’s Dashboard is a one-stop hub for authenticated users. It’s the first page they typically see after logging in and offers a quick overview of their account. The Dashboard includes key information such as outstanding loan balances, grant details, PSLF (Public Service Loan Forgiveness) progress, common next steps, and more. Over the past year (Jan. 2024 – Dec. 2024), the Dashboard has received over 175 million page visits, making it the third most visited page on StudentAid.gov.

Overview

StudentAid.gov’s Dashboard is a one-stop hub for authenticated users. It’s the first page they typically see after logging in and offers a quick overview of their account. The Dashboard includes key information such as outstanding loan balances, grant details, PSLF (Public Service Loan Forgiveness) progress, common next steps, and more. Over the past year (Jan. 2024 – Dec. 2024), the Dashboard has received over 175 million page visits, making it the third most visited page on StudentAid.gov.

Overview

StudentAid.gov’s Dashboard is a one-stop hub for authenticated users. It’s the first page they typically see after logging in and offers a quick overview of their account. The Dashboard includes key information such as outstanding loan balances, grant details, PSLF (Public Service Loan Forgiveness) progress, common next steps, and more. Over the past year (Jan. 2024 – Dec. 2024), the Dashboard has received over 175 million page visits, making it the third most visited page on StudentAid.gov.

Project Scope

UI/UX overhaul

Tools

figma logo
Invision logo
medallia logo
google analytics logo
figma logo
Invision logo
medallia logo
google analytics logo
figma logo
Invision logo
medallia logo
google analytics logo

Role

Lead UI/UX Designer

Team

1

Product Owner

3

Interaction Designer

1

UX Researcher

1

Product Owner

3

Interaction Designer

1

UX Researcher

1

Product Owner

3

Interaction Designer

1

UX Researcher

Audience

59 million annual users (FY 2024)

Duration

1 year

Challenge

With 59 million unique individuals visiting the Dashboard annually, developing a single solution to serve all users is challenging. However, that’s largely what the current Dashboard does. The current state of the FSA Dashboard is mostly static and doesn’t account for an individual’s unique situation, presenting the same layout and information to all users. While this approach is cost-effective and reduces technical complexity, it lacks a personalized experience.

Additionally, given the nature of federal student aid servicing, the Dashboard must consolidate data from multiple loan servicers and data points into one cohesive UI. This poses several challenges, including significant variations in data quality across servicers (e.g., NelNet, Aidvantage, Mohela), lengthy load times due to waiting on different API endpoints, and the inability to manage full loan servicing (e.g., loan payment activities) directly from the FSA Dashboard.

Challenge

With 59 million unique individuals visiting the Dashboard annually, developing a single solution to serve all users is challenging. However, that’s largely what the current Dashboard does. The current state of the FSA Dashboard is mostly static and doesn’t account for an individual’s unique situation, presenting the same layout and information to all users. While this approach is cost-effective and reduces technical complexity, it lacks a personalized experience.

Additionally, given the nature of federal student aid servicing, the Dashboard must consolidate data from multiple loan servicers and data points into one cohesive UI. This poses several challenges, including significant variations in data quality across servicers (e.g., NelNet, Aidvantage, Mohela), lengthy load times due to waiting on different API endpoints, and the inability to manage full loan servicing (e.g., loan payment activities) directly from the FSA Dashboard.

Challenge

With 59 million unique individuals visiting the Dashboard annually, developing a single solution to serve all users is challenging. However, that’s largely what the current Dashboard does. The current state of the FSA Dashboard is mostly static and doesn’t account for an individual’s unique situation, presenting the same layout and information to all users. While this approach is cost-effective and reduces technical complexity, it lacks a personalized experience.

Additionally, given the nature of federal student aid servicing, the Dashboard must consolidate data from multiple loan servicers and data points into one cohesive UI. This poses several challenges, including significant variations in data quality across servicers (e.g., NelNet, Aidvantage, Mohela), lengthy load times due to waiting on different API endpoints, and the inability to manage full loan servicing (e.g., loan payment activities) directly from the FSA Dashboard.

Business Goals

Create a more responsive, adaptable UI to accommodate a wider range of user situations.

Prioritize user actions and goals to ensure the most relevant information is front and center.

Provide a more holistic view of a borrower’s financial aid situation.

Improve data quality and system responsiveness to enhance the user experience.

Business Goals

Create a more responsive, adaptable UI to accommodate a wider range of user situations.

Prioritize user actions and goals to ensure the most relevant information is front and center.

Provide a more holistic view of a borrower’s financial aid situation.

Improve data quality and system responsiveness to enhance the user experience.

Business Goals

Create a more responsive, adaptable UI to accommodate a wider range of user situations.

Prioritize user actions and goals to ensure the most relevant information is front and center.

Provide a more holistic view of a borrower’s financial aid situation.

Improve data quality and system responsiveness to enhance the user experience.

Dashboard Breakdown

Dashboard is StudentAid.gov's third most visited site and receiveds the most click interactions, page visits and unique users.

175 Million

Annual Page Visits

43 Seconds

Time on Page

3rd

Most Visited Page

59 Million

Unique Users

Dashboard Breakdown

Dashboard is StudentAid.gov's third most visited site and receiveds the most click interactions, page visits and unique users.

175 Million

Annual Page Visits

43 Seconds

Time on Page

3rd

Most Visited Page

59 Million

Unique Users

Dashboard Breakdown

Dashboard is StudentAid.gov's third most visited site and receiveds the most click interactions, page visits and unique users.

175 Million

Annual Page Visits

43 Secs

Time on Page

3rd

Most Visited Page

59 Million

Unique Users

01 / Research

01 / Research

Exploring painpoints

Previous Research & Usability Testing

As one of FSA’s most visited pages, the Dashboard was often the focus of user research and usability testing. Before leading the design for the Dashboard, I thoroughly reviewed previous research and key findings. These insights played a crucial role in shaping the UX/UI updates I’ll discuss later in this case study.

Previous Research & Usability Testing

As one of FSA’s most visited pages, the Dashboard was often the focus of user research and usability testing. Before leading the design for the Dashboard, I thoroughly reviewed previous research and key findings. These insights played a crucial role in shaping the UX/UI updates I’ll discuss later in this case study.

Previous Research & Usability Testing

As one of FSA’s most visited pages, the Dashboard was often the focus of user research and usability testing. Before leading the design for the Dashboard, I thoroughly reviewed previous research and key findings. These insights played a crucial role in shaping the UX/UI updates I’ll discuss later in this case study.

Notable Discoveries

01

Accuracy of data is critical—at the time, data from NSLDS was rounded to the nearest dollar and didn’t include cents, which was a concern.

02

Most users wanted personalized recommendations for products and actions on StudentAid.gov, tailored to their unique characteristics.

03

All information should be easily accessible without overwhelming the user—certain charts (like line charts) could cause anxiety for some users.

04

Users expressed a desire for more information regarding their progression toward repayment and forgiveness.

05

Usability testing revealed that balance, interest rate, and monthly payments were the most important data points for users, and these should be prominently featured in the UI.

Notable Discoveries

01

Accuracy of data is critical—at the time, data from NSLDS was rounded to the nearest dollar and didn’t include cents, which was a concern.

02

Most users wanted personalized recommendations for products and actions on StudentAid.gov, tailored to their unique characteristics.

03

All information should be easily accessible without overwhelming the user—certain charts (like line charts) could cause anxiety for some users.

04

Users expressed a desire for more information regarding their progression toward repayment and forgiveness.

05

Usability testing revealed that balance, interest rate, and monthly payments were the most important data points for users, and these should be prominently featured in the UI.

Notable Discoveries

01

Accuracy of data is critical—at the time, data from NSLDS was rounded to the nearest dollar and didn’t include cents, which was a concern.

02

Most users wanted personalized recommendations for products and actions on StudentAid.gov, tailored to their unique characteristics.

03

All information should be easily accessible without overwhelming the user—certain charts (like line charts) could cause anxiety for some users.

04

Users expressed a desire for more information regarding their progression toward repayment and forgiveness.

05

Usability testing revealed that balance, interest rate, and monthly payments were the most important data points for users, and these should be prominently featured in the UI.

Market Exploration

FSA stakeholders and I were eager to explore what private industry had to offer in terms of account dashboards. My investigation included reviewing banking and mortgage dashboards, stock trading platforms, Dribbble conceptual dashboards from the community, and, of course, visiting other federal student aid servicer sites (e.g., Nelnet, Aidvantage, Mohela). Below are a few examples of what I found.

Market Exploration

FSA stakeholders and I were eager to explore what private industry had to offer in terms of account dashboards. My investigation included reviewing banking and mortgage dashboards, stock trading platforms, Dribbble conceptual dashboards from the community, and, of course, visiting other federal student aid servicer sites (e.g., Nelnet, Aidvantage, Mohela). Below are a few examples of what I found.

Market Exploration

FSA stakeholders and I were eager to explore what private industry had to offer in terms of account dashboards. My investigation included reviewing banking and mortgage dashboards, stock trading platforms, Dribbble conceptual dashboards from the community, and, of course, visiting other federal student aid servicer sites (e.g., Nelnet, Aidvantage, Mohela). Below are a few examples of what I found.

Journey Mapping

Similar to my work on Aidan, I recommended that the team complete journey maps for the StudentAid.gov Dashboard. This approach helped identify key user groups, their pain points, and targeted opportunities for improvement. During this process, I hosted joint brainstorming sessions with product owners from FAFSA, Loan Simulator, PSLF, Income-Driven Repayment, and more. Given the wide range of products and users that rely on the Dashboard, I wanted to ensure we accounted for a diverse set of viewpoints.

At the conclusion of the Dashboard journey mapping process, I developed four journey maps that focused on users' top tasks:

Journey Mapping

Similar to my work on Aidan, I recommended that the team complete journey maps for the StudentAid.gov Dashboard. This approach helped identify key user groups, their pain points, and targeted opportunities for improvement. During this process, I hosted joint brainstorming sessions with product owners from FAFSA, Loan Simulator, PSLF, Income-Driven Repayment, and more. Given the wide range of products and users that rely on the Dashboard, I wanted to ensure we accounted for a diverse set of viewpoints.

At the conclusion of the Dashboard journey mapping process, I developed four journey maps that focused on users' top tasks:

Journey Mapping

Similar to my work on Aidan, I recommended that the team complete journey maps for the StudentAid.gov Dashboard. This approach helped identify key user groups, their pain points, and targeted opportunities for improvement. During this process, I hosted joint brainstorming sessions with product owners from FAFSA, Loan Simulator, PSLF, Income-Driven Repayment, and more. Given the wide range of products and users that rely on the Dashboard, I wanted to ensure we accounted for a diverse set of viewpoints.

At the conclusion of the Dashboard journey mapping process, I developed four journey maps that focused on users' top tasks:

Journey Map Tasks

01

Make a loan payment

01

Make a loan payment

01

Make a loan payment

02

Check status of an application (such as FAFSA)

02

Check status of an application (such as FAFSA)

02

Check status of an application (such as FAFSA)

03

Accept a FAFSA contributor invite

03

Accept a FAFSA contributor invite

03

Accept a FAFSA contributor invite

04

Explore repayment options (forgiveness plans)

04

Explore repayment options (forgiveness plans)

04

Explore repayment options (forgiveness plans)

Notable Opportunities Identified

Include support resources near repayment actions, as help is critical for users struggling to make payments.

Improve the clarity and prominence of "Call-to-Action" buttons.

Tailor the Dashboard UI to highlight anticipated primary actions based on each user’s individual circumstances (aligned with their goals).

Display recent payment history for easier tracking.

Visually prioritize payments and upcoming payments for better user focus.

Achieve 1:1 functionality parity with other loan servicers for a more seamless experience.

*Note: Above opportunities are just a selection from a larger list of recommendations and opportunities

Notable Opportunities Identified

Include support resources near repayment actions, as help is critical for users struggling to make payments.

Improve the clarity and prominence of "Call-to-Action" buttons.

Tailor the Dashboard UI to highlight anticipated primary actions based on each user’s individual circumstances (aligned with their goals).

Display recent payment history for easier tracking.

Visually prioritize payments and upcoming payments for better user focus.

Achieve 1:1 functionality parity with other loan servicers for a more seamless experience.

*Note: Above opportunities are just a selection from a larger list of recommendations and opportunities

Notable Opportunities Identified

Include support resources near repayment actions, as help is critical for users struggling to make payments.

Improve the clarity and prominence of "Call-to-Action" buttons.

Tailor the Dashboard UI to highlight anticipated primary actions based on each user’s individual circumstances (aligned with their goals).

Display recent payment history for easier tracking.

Visually prioritize payments and upcoming payments for better user focus.

Achieve 1:1 functionality parity with other loan servicers for a more seamless experience.

*Note: Above opportunities are just a selection from a larger list of recommendations and opportunities

Analytics

Given the Dashboard's visibility and large user base, I wanted to ensure my design recommendations were rooted in data and facts. To support this approach, I consulted Medallia and Google Analytics to gather valuable insights. Below are some of the initial findings.

Analytics

Given the Dashboard's visibility and large user base, I wanted to ensure my design recommendations were rooted in data and facts. To support this approach, I consulted Medallia and Google Analytics to gather valuable insights. Below are some of the initial findings.

Analytics

Given the Dashboard's visibility and large user base, I wanted to ensure my design recommendations were rooted in data and facts. To support this approach, I consulted Medallia and Google Analytics to gather valuable insights. Below are some of the initial findings.

Initial Findings

01

Over past year (2024), Dashboard has received over 175 million page visits.

01

Over past year (2024), Dashboard has received over 175 million page visits.

01

Over past year (2024), Dashboard has received over 175 million page visits.

02

Over the past year (2024), Dashboard has 59,038,738 unique visitors.

02

Over the past year (2024), Dashboard has 59,038,738 unique visitors.

02

Over the past year (2024), Dashboard has 59,038,738 unique visitors.

03

Average time spent on Dashboard is 42.98 seconds.

03

Average time spent on Dashboard is 42.98 seconds.

03

Average time spent on Dashboard is 42.98 seconds.

04

72% of page visits are on desktop, while 36.31% are from mobile devices.

04

72% of page visits are on desktop, while 36.31% are from mobile devices.

04

72% of page visits are on desktop, while 36.31% are from mobile devices.

05

studentaid.gov/dashboard accounted for 4.29% of StudentAid.gov page views.

05

studentaid.gov/dashboard accounted for 4.29% of StudentAid.gov page views.

05

studentaid.gov/dashboard accounted for 4.29% of StudentAid.gov page views.

06

Dashboard, according to Analytics 360, is the 3rd most visited page on StudentAid.gov

06

Dashboard, according to Analytics 360, is the 3rd most visited page on StudentAid.gov

06

Dashboard, according to Analytics 360, is the 3rd most visited page on StudentAid.gov

07

Dashboard received a year-over-year (2023 to 2024) increase of 66.6% in traffic.

07

Dashboard received a year-over-year (2023 to 2024) increase of 66.6% in traffic.

07

Dashboard received a year-over-year (2023 to 2024) increase of 66.6% in traffic.

08

From Dashboard, users visit these pages in the following order:

08

From Dashboard, users visit these pages in the following order:

08

From Dashboard, users visit these pages in the following order:

01

My Activity

01

My Activity

01

My Activity

02

FAFSA Details

02

FAFSA Details

02

FAFSA Details

03

Notifications

03

Notifications

03

Notifications

04

Aid Summary

04

Aid Summary

04

Aid Summary

05

FAFSA Application

05

FAFSA Application

05

FAFSA Application

Research Shaped Our Vision

Defining a Vision

Defining a Vision

Before this Dashboard redesign effort, the product lacked a cohesive, publicly communicated vision. To eliminate confusion and align the organization around a shared goal, I collaborated with the Dashboard’s product owner to craft a clear vision statement. Below is what we developed.

Before this Dashboard redesign effort, the product lacked a cohesive, publicly communicated vision. To eliminate confusion and align the organization around a shared goal, I collaborated with the Dashboard’s product owner to craft a clear vision statement. Below is what we developed.

“Empowering students, parents, and borrowers with a seamless, intuitive, and data-driven Dashboard that simplifies financial aid management, enhances transparency, and enables informed decision-making for a brighter educational future.

“Empowering students, parents, and borrowers with a seamless, intuitive, and data-driven Dashboard that simplifies financial aid management, enhances transparency, and enables informed decision-making for a brighter educational future.

02 / Current State Evaluation

02 / Current State

Understanding existing solution

Understanding existing solution

Current State Dashboard

To better understand the current state of the Dashboard, I’ve identified what’s working well and what needs improvement. The following lists highlight areas where the user experience excels, as well as key pain points that require attention.

Current State Dashboard

To better understand the current state of the Dashboard, I’ve identified what’s working well and what needs improvement. The following lists highlight areas where the user experience excels, as well as key pain points that require attention.

What is working?

Basic financial information is easily discoverable.

In-progress applications are readily available on the Dashboard.

Some relevant information is presented to users based on their progression in the financial aid journey, with limited customizability.

Centralizes data from multiple loan servicers.

What is working?

Basic financial information is easily discoverable.

In-progress applications are readily available on the Dashboard.

Some relevant information is presented to users based on their progression in the financial aid journey, with limited customizability.

Centralizes data from multiple loan servicers.

What is not working?

Load times are slow.

Data quality can suffer or lag behind other loan servicers.

The UI does not align with the current goals of most users.

Valuable information is not positioned above the fold (e.g., active applications, repayment activity, recommended resources).

The Dashboard feels too similar to other pages, such as My Aid.

Functionality is limited and cannot fully service loans.

There is a complete lack of basic information, such as access to repayment history.

What is not working?

Load times are slow.

Data quality can suffer or lag behind other loan servicers.

The UI does not align with the current goals of most users.

Valuable information is not positioned above the fold (e.g., active applications, repayment activity, recommended resources).

The Dashboard feels too similar to other pages, such as My Aid.

Functionality is limited and cannot fully service loans.

There is a complete lack of basic information, such as access to repayment history.

Current State Dashboard as of 2025

Current State Dashboard

To better understand the current state of the Dashboard, I’ve identified what’s working well and what needs improvement. The following lists highlight areas where the user experience excels, as well as key pain points that require attention.

Current State Dashboard

To better understand the current state of the Dashboard, I’ve identified what’s working well and what needs improvement. The following lists highlight areas where the user experience excels, as well as key pain points that require attention.

What is working?

Basic financial information is easily discoverable.

In-progress applications are readily available on the Dashboard.

Some relevant information is presented to users based on their progression in the financial aid journey, with limited customizability.

Centralizes data from multiple loan servicers.

What is working?

Basic financial information is easily discoverable.

In-progress applications are readily available on the Dashboard.

Some relevant information is presented to users based on their progression in the financial aid journey, with limited customizability.

Centralizes data from multiple loan servicers.

What is not working?

Load times are slow.

Data quality can suffer or lag behind other loan servicers.

The UI does not align with the current goals of most users.

Valuable information is not positioned above the fold (e.g., active applications, repayment activity, recommended resources).

The Dashboard feels too similar to other pages, such as My Aid.

Functionality is limited and cannot fully service loans.

There is a complete lack of basic information, such as access to repayment history.

What is not working?

Load times are slow.

Data quality can suffer or lag behind other loan servicers.

The UI does not align with the current goals of most users.

Valuable information is not positioned above the fold (e.g., active applications, repayment activity, recommended resources).

The Dashboard feels too similar to other pages, such as My Aid.

Functionality is limited and cannot fully service loans.

There is a complete lack of basic information, such as access to repayment history.

Current State Dashboard as of 2025

Publicly Accessible JSON Payloads

Existing API Payloads

While the back-end transformation of the Dashboard is currently underway, there were still opportunities to improve how data is displayed to users. A wealth of data was already being loaded into the Dashboard, but it wasn’t yet visible to users. Based on network traffic analysis, we discovered that much more information was available than we initially anticipated. Below, you can see the data payloads that were identified.

Existing API Payloads

While the back-end transformation of the Dashboard is currently underway, there were still opportunities to improve how data is displayed to users. A wealth of data was already being loaded into the Dashboard, but it wasn’t yet visible to users. Based on network traffic analysis, we discovered that much more information was available than we initially anticipated. Below, you can see the data payloads that were identified.

Existing API Payloads

While the back-end transformation of the Dashboard is currently underway, there were still opportunities to improve how data is displayed to users. A wealth of data was already being loaded into the Dashboard, but it wasn’t yet visible to users. Based on network traffic analysis, we discovered that much more information was available than we initially anticipated. Below, you can see the data payloads that were identified.

Discovered Data Points

These datapoints are notable because of their perceived value to users yet lack of visibility

forgivenessRemainingPayments — payments/months remaining until forgiveness

qualifyingPaymentCount — payments towards loan forgiveness

attendingSchoolName — current high ed institute

personType — initiator or not

currentLoanHolderCode — current servicer holding loan

loanEligibleIndicator  — eligible for forgiveness or not

*Note: Images and datapoints are public data available to all users

Review of Existing Components

Currently Available Components

03 / Design Strategy & Implementation

03 / Design Strategy

Planning goes a long way

Content Prioritization

As mentioned earlier, the components on the Dashboard often suffer from a lack of relevant data and usefulness. Additionally, they are frequently prioritized in ways that don’t align with user expectations. For example, a user’s active applications are placed lower on the page, making them less visible, while a static FAFSA call-to-action—one that cannot be dismissed—takes priority.

In the interactive graphic to the right, content has been re-ordered to align with user preferences, as well as input from FSA product owners, ensuring that the most important information is front and center.

Content Prioritization

As mentioned earlier, the components on the Dashboard often suffer from a lack of relevant data and usefulness. Additionally, they are frequently prioritized in ways that don’t align with user expectations. For example, a user’s active applications are placed lower on the page, making them less visible, while a static FAFSA call-to-action—one that cannot be dismissed—takes priority.

In the interactive graphic to the right, content has been re-ordered to align with user preferences, as well as input from FSA product owners, ensuring that the most important information is front and center.

Prioritization Order

01

Payment information

02

Active applications

03

Loan information

04

Individual notifications

05

Payment history

06

Product promotions (forgiveness)

Prioritization Order

01

Payment information

02

Active applications

03

Loan information

04

Individual notifications

05

Payment history

06

Product promotions (forgiveness)

Progression of lo-fi layout to hi-fi version.

In-Repayment

Focus on repayment oriented tasks.

~17.8 MILLION AUDIENCE

New Account / Contributor

Focus on starting application.

~50 MILLION AUDIENCE

In-Progress FAFSA

Focus on resuming application.

~17 MILLION AUDIENCE

Dynamic Layouts

The goal for the Dashboard redesign was to make it more dynamic and responsive to individual user situations while maintaining a consistent look and feel across experiences. Over-customizing the experience for each user type could significantly increase development costs and complexity.

To strike the right balance, I proposed a solution that utilized a base template with components that could be shown, hidden, or de-prioritized based on user needs. This approach leveraged a grid pattern, allowing for flexibility without compromising the overall structure or increasing complexity.

Dynamic Layouts

The goal for the Dashboard redesign was to make it more dynamic and responsive to individual user situations while maintaining a consistent look and feel across experiences. Over-customizing the experience for each user type could significantly increase development costs and complexity.

To strike the right balance, I proposed a solution that utilized a base template with components that could be shown, hidden, or de-prioritized based on user needs. This approach leveraged a grid pattern, allowing for flexibility without compromising the overall structure or increasing complexity.

Dynamic Layouts

The goal for the Dashboard redesign was to make it more dynamic and responsive to individual user situations while maintaining a consistent look and feel across experiences. Over-customizing the experience for each user type could significantly increase development costs and complexity.

To strike the right balance, I proposed a solution that utilized a base template with components that could be shown, hidden, or de-prioritized based on user needs. This approach leveraged a grid pattern, allowing for flexibility without compromising the overall structure or increasing complexity.

Scenarios

In-repayment / Single-servicer – the most common scenario, with a layout optimized for simplicity and clarity.

In-repayment / Multi-servicer – for users with loans serviced by multiple providers, like Nelnet and Aidvantage, the layout accommodates multiple servicers while maintaining clarity.

New Account – for users who haven't taken any action yet, the layout highlights FAFSA and guidance for getting started.

In-progress Application – for applications that haven’t been submitted yet, the layout provides clear prompts and status updates to encourage completion.

Scenarios

In-repayment / Single-servicer – the most common scenario, with a layout optimized for simplicity and clarity.

In-repayment / Multi-servicer – for users with loans serviced by multiple providers, like Nelnet and Aidvantage, the layout accommodates multiple servicers while maintaining clarity.

New Account – for users who haven't taken any action yet, the layout highlights FAFSA and guidance for getting started.

In-progress Application – for applications that haven’t been submitted yet, the layout provides clear prompts and status updates to encourage completion.

Scenarios

In-repayment / Single-servicer – the most common scenario, with a layout optimized for simplicity and clarity.

In-repayment / Multi-servicer – for users with loans serviced by multiple providers, like Nelnet and Aidvantage, the layout accommodates multiple servicers while maintaining clarity.

New Account – for users who haven't taken any action yet, the layout highlights FAFSA and guidance for getting started.

In-progress Application – for applications that haven’t been submitted yet, the layout provides clear prompts and status updates to encourage completion.

Improvements

Align the prioritization of information with the main user categories, ensuring relevant content is highlighted for each group.

Enable content to be shown or hidden based on user known preferences, offering a more personalized experience.

Highlight common quick actions for similar users, making them easier to find and access.

Implemented a templatized approach that is easily adaptable to future functionality growth.

Added a notification center widget to the Dashboard, so users no longer have to search for alerts or leave the page.

Updated naming conventions for components and sections to align with user expectations, improving clarity and consistency.

Improvements

Align the prioritization of information with the main user categories, ensuring relevant content is highlighted for each group.

Enable content to be shown or hidden based on user known preferences, offering a more personalized experience.

Highlight common quick actions for similar users, making them easier to find and access.

Implemented a templatized approach that is easily adaptable to future functionality growth.

Added a notification center widget to the Dashboard, so users no longer have to search for alerts or leave the page.

Updated naming conventions for components and sections to align with user expectations, improving clarity and consistency.

Improvements

Align the prioritization of information with the main user categories, ensuring relevant content is highlighted for each group.

Enable content to be shown or hidden based on user known preferences, offering a more personalized experience.

Highlight common quick actions for similar users, making them easier to find and access.

Implemented a templatized approach that is easily adaptable to future functionality growth.

Added a notification center widget to the Dashboard, so users no longer have to search for alerts or leave the page.

Updated naming conventions for components and sections to align with user expectations, improving clarity and consistency.

Removed

The static nature of the Dashboard was eliminated, as it no longer presents the same layout to all users.

The fixed FAFSA call-to-action was removed to make space for more relevant, user-specific actions.

The static checklist accordion, which was not actually a checklist but instead a list of resources, was removed for clarity and to improve functionality.

The forgiveness counts card was removed for users not on repayment plans with forgiveness, streamlining the experience.

Removed

The static nature of the Dashboard was eliminated, as it no longer presents the same layout to all users.

The fixed FAFSA call-to-action was removed to make space for more relevant, user-specific actions.

The static checklist accordion, which was not actually a checklist but instead a list of resources, was removed for clarity and to improve functionality.

The forgiveness counts card was removed for users not on repayment plans with forgiveness, streamlining the experience.

Removed

The static nature of the Dashboard was eliminated, as it no longer presents the same layout to all users.

The fixed FAFSA call-to-action was removed to make space for more relevant, user-specific actions.

The static checklist accordion, which was not actually a checklist but instead a list of resources, was removed for clarity and to improve functionality.

The forgiveness counts card was removed for users not on repayment plans with forgiveness, streamlining the experience.

Existing Component Updates (6)
Component Updates (6)

01 Component

My Aid ➡️ Loan Summary

Loan Summary provides a quick overview of the user's financial situation.

01 Component

My Aid ➡️ Loan Summary

Loan Summary provides a quick overview of the user's financial situation.

01 Component

My Aid ➡️ Loan Summary

Loan Summary provides a quick overview of the user's financial situation.

Improvements

Improved space utilization, maximizing the amount of information displayed.

Enhanced information hierarchies for clearer data prioritization.

Prioritized data based on user feedback, such as outstanding principal, interest rate, and progress bar.

Provided quick access to repayment plan information.

Associated loans with school attended.

Improvements

Improved space utilization, maximizing the amount of information displayed.

Enhanced information hierarchies for clearer data prioritization.

Prioritized data based on user feedback, such as outstanding principal, interest rate, and progress bar.

Provided quick access to repayment plan information.

Associated loans with school attended.

Improvements

Improved space utilization, maximizing the amount of information displayed.

Enhanced information hierarchies for clearer data prioritization.

Prioritized data based on user feedback, such as outstanding principal, interest rate, and progress bar.

Provided quick access to repayment plan information.

Associated loans with school attended.

Old

New

02 Component

Upcoming Payments

Displays high-value information for users in repayment, now updated with more relevant content.

02 Component

Upcoming Payments

Displays high-value information for users in repayment, now updated with more relevant content.

02 Component

Upcoming Payments

Displays high-value information for users in repayment, now updated with more relevant content.

Improvements

Included the dollar value for clearer financial context.

Added an indicator to show users whether they are enrolled in auto-pay.

Provides an easy and convenient way to request repayment assistance.

The pattern is flexible, allowing for multiple upcoming payment cards for users with multiple servicers.

Displays a countdown for when the loan payment is due (e.g., 8 days).

Improvements

Included the dollar value for clearer financial context.

Added an indicator to show users whether they are enrolled in auto-pay.

Provides an easy and convenient way to request repayment assistance.

The pattern is flexible, allowing for multiple upcoming payment cards for users with multiple servicers.

Displays a countdown for when the loan payment is due (e.g., 8 days).

Improvements

Included the dollar value for clearer financial context.

Added an indicator to show users whether they are enrolled in auto-pay.

Provides an easy and convenient way to request repayment assistance.

The pattern is flexible, allowing for multiple upcoming payment cards for users with multiple servicers.

Displays a countdown for when the loan payment is due (e.g., 8 days).

Old

New

03 Component

FAFSA Card

The FAFSA card has been improved to include more functionality while remaining less intrusive.

03 Component

FAFSA Card

The FAFSA card has been improved to include more functionality while remaining less intrusive.

03 Component

FAFSA Card

The FAFSA card has been improved to include more functionality while remaining less intrusive.

Improvements

The card’s dimensions have been reduced to occupy less space.

Added the ability to accept invitations, a key action for FAFSA contributors.

Does not reference the previous year's FAFSA, as it is an infrequent task.

Updated font to Public-Sans for improved legibility.

Improvements

The card’s dimensions have been reduced to occupy less space.

Added the ability to accept invitations, a key action for FAFSA contributors.

Does not reference the previous year's FAFSA, as it is an infrequent task.

Updated font to Public-Sans for improved legibility.

Improvements

The card’s dimensions have been reduced to occupy less space.

Added the ability to accept invitations, a key action for FAFSA contributors.

Does not reference the previous year's FAFSA, as it is an infrequent task.

Updated font to Public-Sans for improved legibility.

Old

New

04 Component

My Activity ➡️ Cases & Apps

A component that displays active applications and their status updates.

04 Component

My Activity ➡️ Cases & Apps

A component that displays active applications and their status updates.

04 Component

My Activity ➡️ Cases & Apps

A component that displays active applications and their status updates.

Improvements

Reduced white space to present applications more efficiently.

Though not visible here, the component was raised above the page fold for improved discoverability.

Displays only the information necessary to make a decision.

Updated the name from "My Activity" to "Cases & Applications" to better align with functionality and user expectations.

Improvements

Reduced white space to present applications more efficiently.

Though not visible here, the component was raised above the page fold for improved discoverability.

Displays only the information necessary to make a decision.

Updated the name from "My Activity" to "Cases & Applications" to better align with functionality and user expectations.

Improvements

Reduced white space to present applications more efficiently.

Though not visible here, the component was raised above the page fold for improved discoverability.

Displays only the information necessary to make a decision.

Updated the name from "My Activity" to "Cases & Applications" to better align with functionality and user expectations.

Old

New

05 Component

Checklists ➡️ Quick Actions

A list of actions and information tailored to users at different stages of the aid lifecycle.

05 Component

Checklists ➡️ Quick Actions

A list of actions and information tailored to users at different stages of the aid lifecycle.

05 Component

Checklists ➡️ Quick Actions

A list of actions and information tailored to users at different stages of the aid lifecycle.

Improvements

Though not visible here, the component was raised above the fold to prioritize its usefulness.

Replaced the static list of actions, many of which were irrelevant, with a consolidated list tailored to the typical actions for each user type.

Removed irrelevant categories for users (e.g., showing "I'm in school" for users in repayment).

Renamed the component to more accurately reflect its functionality (no longer a checklist).

Improvements

Though not visible here, the component was raised above the fold to prioritize its usefulness.

Replaced the static list of actions, many of which were irrelevant, with a consolidated list tailored to the typical actions for each user type.

Removed irrelevant categories for users (e.g., showing "I'm in school" for users in repayment).

Renamed the component to more accurately reflect its functionality (no longer a checklist).

Improvements

Though not visible here, the component was raised above the fold to prioritize its usefulness.

Replaced the static list of actions, many of which were irrelevant, with a consolidated list tailored to the typical actions for each user type.

Removed irrelevant categories for users (e.g., showing "I'm in school" for users in repayment).

Renamed the component to more accurately reflect its functionality (no longer a checklist).

Old

New

06 Component

Loan Servicers Card

A section on the Dashboard provides borrowers with quick access to their loan servicer's contact information.

06 Component

Loan Servicers Card

A section on the Dashboard provides borrowers with quick access to their loan servicer's contact information.

06 Component

Loan Servicers Card

A section on the Dashboard provides borrowers with quick access to their loan servicer's contact information.

Improvements

Now flexible and dynamic, supporting multiple servicers.

Uses the servicer's display name instead of the raw name from the NSLDS API.

Included the phone number for user convenience.

Added icons for visual appeal.

Improvements

Now flexible and dynamic, supporting multiple servicers.

Uses the servicer's display name instead of the raw name from the NSLDS API.

Included the phone number for user convenience.

Added icons for visual appeal.

Improvements

Now flexible and dynamic, supporting multiple servicers.

Uses the servicer's display name instead of the raw name from the NSLDS API.

Included the phone number for user convenience.

Added icons for visual appeal.

Old

New

Prioritization Order

01

Payment information

02

Active applications

03

Loan information

04

Individual notifications

05

Payment history

06

Product promotions (forgiveness)

Prioritization Order

01

Payment information

02

Active applications

03

Loan information

04

Individual notifications

05

Payment history

06

Product promotions (forgiveness)

Content Prioritization

As mentioned earlier, the components on the Dashboard often suffer from a lack of relevant data and usefulness. Additionally, they are frequently prioritized in ways that don’t align with user expectations. For example, a user’s active applications are placed lower on the page, making them less visible, while a static FAFSA call-to-action—one that cannot be dismissed—takes priority.

In the interactive graphic to the right, content has been re-ordered to align with user preferences, as well as input from FSA product owners, ensuring that the most important information is front and center.

Content Prioritization

As mentioned earlier, the components on the Dashboard often suffer from a lack of relevant data and usefulness. Additionally, they are frequently prioritized in ways that don’t align with user expectations. For example, a user’s active applications are placed lower on the page, making them less visible, while a static FAFSA call-to-action—one that cannot be dismissed—takes priority.

In the interactive graphic to the right, content has been re-ordered to align with user preferences, as well as input from FSA product owners, ensuring that the most important information is front and center.

Progression of lo-fi layout to hi-fi version.

04 / Final Designs

04 / Final Designs

Taking a look back

New / Single-Servicer

*Note: Image above is showing a user with a NelNet servicers; UI only has one upcoming payment and one repayment plan.

Explore Dashboard Variations

Variations

Single-Servicer

Multi-Servicer

New Account

In-Progress App

Multi-Servicer

Borrower has loans through more than one loan servicer.

Variations

Single-Servicer

Multi-Servicer

New Account

In-Progress App

Multi-Servicer

Borrower has loans through more than one loan servicer.

New Components (5)
In-Progress App

Student or contributor has FAFSA application in progress.

01 New Component

Hero Section

The hero section anchors users in their authenticated Dashboard experience, highlighting key information and actions.

01 New Component

Hero Section

The hero section anchors users in their authenticated Dashboard experience, highlighting key information and actions.

01 New Component

Hero Section

The hero section anchors users in their authenticated Dashboard experience, highlighting key information and actions.

Improvements

Offers a clear call-to-action to view the most recent account updates.

Allows organizations to highlight important information at the top of the page.

Clearly displays the currently authenticated user.

Lets users see how many updates have occurred since their last login.

Improvements

Offers a clear call-to-action to view the most recent account updates.

Allows organizations to highlight important information at the top of the page.

Clearly displays the currently authenticated user.

Lets users see how many updates have occurred since their last login.

Improvements

Offers a clear call-to-action to view the most recent account updates.

Allows organizations to highlight important information at the top of the page.

Clearly displays the currently authenticated user.

Lets users see how many updates have occurred since their last login.

02 New Component

Notifications

Displayed a shortened list of the most recent notifications directly on the Dashboard.

02 New Component

Notifications

Displayed a shortened list of the most recent notifications directly on the Dashboard.

02 New Component

Notifications

Displayed a shortened list of the most recent notifications directly on the Dashboard.

Improvements

Users can now view a shortened list of notifications without leaving the Dashboard.

Users can dismiss notifications directly from the Dashboard.

Users can now choose to "view all notifications" directly from the Dashboard, a feature that was previously unavailable.

Improvements

Users can now view a shortened list of notifications without leaving the Dashboard.

Users can dismiss notifications directly from the Dashboard.

Users can now choose to "view all notifications" directly from the Dashboard, a feature that was previously unavailable.

Improvements

Users can now view a shortened list of notifications without leaving the Dashboard.

Users can dismiss notifications directly from the Dashboard.

Users can now choose to "view all notifications" directly from the Dashboard, a feature that was previously unavailable.

03 New Component

Recent Payments

Offered a more detailed financial overview of the user's aid progress and activity.

03 New Component

Recent Payments

Offered a more detailed financial overview of the user's aid progress and activity.

03 New Component

Recent Payments

Offered a more detailed financial overview of the user's aid progress and activity.

Improvements

Enabled users to quickly check the status of previous payments.

Allowed users to view the date of their previous payment and the associated servicer.

Provided users with the ability to view detailed information about previous payments.

Improvements

Enabled users to quickly check the status of previous payments.

Allowed users to view the date of their previous payment and the associated servicer.

Provided users with the ability to view detailed information about previous payments.

Improvements

Enabled users to quickly check the status of previous payments.

Allowed users to view the date of their previous payment and the associated servicer.

Provided users with the ability to view detailed information about previous payments.

04 New Component

FAFSA Deadlines

Provided easy access for users currently in school or planning to attend higher education.

04 New Component

FAFSA Deadlines

Provided easy access for users currently in school or planning to attend higher education.

04 New Component

FAFSA Deadlines

Provided easy access for users currently in school or planning to attend higher education.

Improvements

Users can now see Federal and State FAFSA submission deadlines directly from the Dashboard, whereas this information was previously only available on the FAFSA landing page.

Improvements

Users can now see Federal and State FAFSA submission deadlines directly from the Dashboard, whereas this information was previously only available on the FAFSA landing page.

Improvements

Users can now see Federal and State FAFSA submission deadlines directly from the Dashboard, whereas this information was previously only available on the FAFSA landing page.

05 New Component

Application Resume Banner

Designed to help users quickly find in-progress applications, reducing time spent navigating the Dashboard.

05 New Component

Application Resume Banner

Designed to help users quickly find in-progress applications, reducing time spent navigating the Dashboard.

05 New Component

Application Resume Banner

Designed to help users quickly find in-progress applications, reducing time spent navigating the Dashboard.

Improvements

Enabled quick access to the most recent in-progress application.

Prioritized key information and actions at the top of the Dashboard, above the fold.

Resolved the issue of users struggling to find in-progress FAFSA applications.

Improvements

Enabled quick access to the most recent in-progress application.

Prioritized key information and actions at the top of the Dashboard, above the fold.

Resolved the issue of users struggling to find in-progress FAFSA applications.

Improvements

Enabled quick access to the most recent in-progress application.

Prioritized key information and actions at the top of the Dashboard, above the fold.

Resolved the issue of users struggling to find in-progress FAFSA applications.

Single-Servicer

Borrower how has loans through a single servicer.

Multi-Servicer

Borrower has loans through more than one loan servicer.

New Account

User's account is brand new and has not outstanding balances.

Thoughts & Takeaways

Thoughts & Takeaways

Taking a look back

Final Deliverable

The Dashboard design initiative marked a significant shift away from a static, one-size-fits-all UI. Given the scale of the Dashboard and its broad user base, it was crucial to redesign it to offer a more tailored experience for its most common user groups. The final design deliverable not only charted a new path forward for the Dashboard but also set a precedent for future products, emphasizing the importance of flexible, responsive UIs that can successfully accommodate millions of users without forcing them into a one-size-fits-all solution.

Final Deliverable

The Dashboard design initiative marked a significant shift away from a static, one-size-fits-all UI. Given the scale of the Dashboard and its broad user base, it was crucial to redesign it to offer a more tailored experience for its most common user groups. The final design deliverable not only charted a new path forward for the Dashboard but also set a precedent for future products, emphasizing the importance of flexible, responsive UIs that can successfully accommodate millions of users without forcing them into a one-size-fits-all solution.

Final Deliverable

The Dashboard design initiative marked a significant shift away from a static, one-size-fits-all UI. Given the scale of the Dashboard and its broad user base, it was crucial to redesign it to offer a more tailored experience for its most common user groups. The final design deliverable not only charted a new path forward for the Dashboard but also set a precedent for future products, emphasizing the importance of flexible, responsive UIs that can successfully accommodate millions of users without forcing them into a one-size-fits-all solution.

Accomplishments

Successfully created a modular Dashboard that adapts to users' needs, providing a tailored experience while maintaining consistency across the platform.

Received unanimous buy-in from stakeholders and product owners, ensuring strong alignment and support for the design direction.

Balanced needs and priorities of multiple products which utilize Dashboard today.

Successfully balanced the needs and priorities of multiple products that currently utilize the Dashboard, ensuring a cohesive and user-centered design.

From a process perspective, I led an internal design initiative within the team to bring the design fully in-house, reducing reliance on external design support. This approach eliminated duplication of work and avoided the "design by committee" pitfalls, streamlining the process and ensuring a more cohesive outcome.

Accomplishments

Successfully created a modular Dashboard that adapts to users' needs, providing a tailored experience while maintaining consistency across the platform.

Received unanimous buy-in from stakeholders and product owners, ensuring strong alignment and support for the design direction.

Balanced needs and priorities of multiple products which utilize Dashboard today.

Successfully balanced the needs and priorities of multiple products that currently utilize the Dashboard, ensuring a cohesive and user-centered design.

From a process perspective, I led an internal design initiative within the team to bring the design fully in-house, reducing reliance on external design support. This approach eliminated duplication of work and avoided the "design by committee" pitfalls, streamlining the process and ensuring a more cohesive outcome.

Accomplishments

Successfully created a modular Dashboard that adapts to users' needs, providing a tailored experience while maintaining consistency across the platform.

Received unanimous buy-in from stakeholders and product owners, ensuring strong alignment and support for the design direction.

Balanced needs and priorities of multiple products which utilize Dashboard today.

Successfully balanced the needs and priorities of multiple products that currently utilize the Dashboard, ensuring a cohesive and user-centered design.

From a process perspective, I led an internal design initiative within the team to bring the design fully in-house, reducing reliance on external design support. This approach eliminated duplication of work and avoided the "design by committee" pitfalls, streamlining the process and ensuring a more cohesive outcome.

Next Up — Usability Testing

Initial feedback from FSA stakeholders and staff has been very positive. While there is a wealth of previous research and feedback, the current high-fidelity designs have not yet been usability tested with users. In the coming months, I will collaborate with the research team to craft the usability testing script and ensure user feedback is integrated into the final design.

Next Up — Usability Testing

Initial feedback from FSA stakeholders and staff has been very positive. While there is a wealth of previous research and feedback, the current high-fidelity designs have not yet been usability tested with users. In the coming months, I will collaborate with the research team to craft the usability testing script and ensure user feedback is integrated into the final design.

Next Up — Usability Testing

Initial feedback from FSA stakeholders and staff has been very positive. While there is a wealth of previous research and feedback, the current high-fidelity designs have not yet been usability tested with users. In the coming months, I will collaborate with the research team to craft the usability testing script and ensure user feedback is integrated into the final design.